Marketo Whisperer Blogs
Quick post today to provide reference on the Touchpoint Position “Pending” that you might see in Buyer Attribution Touchpoint (BAT) reports.
Marketo Measure (fka Bizible) has 4 milestone Touchpoint Positions: First Touch, Lead Cr...
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** As announced in the Release Notes, these fields are slated to be deprecated. Read more here. **
Today I wanted to provide some clarity around a few of Marketo Measure's fields that live on the Lead and Contact to explain how t...
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Marketo Measure's (fka Bizible) solution for Microsoft Dynamics comes with stock reports that you can use; however, they need a bit of customizing to get the most value out of them. To brush up on the available reports, please rev...
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If you’re reporting at the top of the funnel (reports using Buyer Touchpoints) you might notice a value of “PostLC” in the Touchpoint Position field/column. If you’re curious what this is, this post is for you!
First, let’s make ...
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IMPORTANT: This has been updated to reflect the changes to the most recent version of the Marketo Measure SFDC managed package (2023.10.24.119 /6.20). The structure of the reports is largely the same, the naming conventions have j...
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I always say that the ‘Ad Campaign Name’ field should be your go-to when it comes to reporting with Marketo Measure (fka Bizible), but this can be a difficult reporting mindset to adopt so let’s break it down with a thorough defin...
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This post is geared towards Marketo Measure (fka Bizible) customers who have mapped their Channels and now need to audit the output of their Channel mapping decisions. What does that mean exactly you might be asking? Well, when w...
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